Condition: New. Seller Inventory More information about this seller Contact this seller. Book Description Nicholas Brealey. Excellent Quality, Service and customer satisfaction guaranteed! We may ship the books from Asian regions for inventory purpose. Book Description Nicholas Brealey Publishing, Seller Inventory M Book Description Condition: New. This is Brand New. Seller Inventory Prksh Seller Inventory SR-eCommerce Condition: NEW. Brand New, Perfect Condition, allow business days for standard shipping.
Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
To Alaska, Hawaii, U. No expedited shipping. Choose expedited shipping for superfast delivery business days.
Over 3, , happy customers. Please feel free to contact us for any queries. Seller Inventory MK Radha Chadha ; Paul Husband. Publisher: Nicholas Brealey International , This specific ISBN edition is currently not available. View all copies of this ISBN edition:.
Synopsis About this title The Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes.
Product Description : The Cult of the Luxury Brand Explores how and why an amazing "luxeplosion" is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes. Review : 'In this superb book, through a series of case studies and insightful analyses, Chadha and Husband highlight new marketing tools that companies are successfully implementing to create and build the luxury cult.
Buy New Learn more about this copy.
Cult of the Luxury Brand : Inside Asia's Love Affair with Luxury | eBay
About AbeBooks. Other Popular Editions of the Same Title. Search for all books with this author and title. Customers who bought this item also bought. Stock Image. Published by Nicholas Brealey Publishing. New Quantity Available: Majestic Books London, ,, United Kingdom.
Even India, the new kid on the luxury block, has three-month waiting lists for hot items, while in Tokyo, the epicenter of the cult, 94 per cent of women in their 20s own a Louis Vuitton bag. Radha Chadha and Paul Husband explain the paradox of simultaneously pumping up your product's status while pumping it out to the masses. They crack the code of the cult, offering a tried-and-tested approach to creating an explosive following for your brand. They outline a powerful model that explains the spread of luxury in developed markets such as Japan and Hong Kong, while predicting the future course for emerging markets such as China and India.
They also examine the phenomenon of ''geniune fakes'', impossible to tell from the real thing but detracting from its sales. Written by world-leading experts in a highly accessible style, the book draws on over interviews with industry experts, market studies in 10 countries, and the authors' collective experience across Asia. It offers a glimpse of the thriving retail scene, from glorious flagship stores in Tokyo to bustling local markets in Seoul, and compares the various consumer segments to understand the inner motives for their obsession.
It demonstrates how the continent's massive economic and social transformation is dismantling centuries-old ways of defining your place in society, and how your spot on today's social totem pole is marked by your Chanel suit and your Cartier watch. Whether you are a business professional targeting the Asian consumer, a marketer interested in trend spotting, or a shopper fascinated by luxury brands, this book opens the door to success. Toon meer Toon minder.
Reviews Schrijf een review. Lelijke uitvoering.
The Cult of the Luxury Brand : Inside Asia's Love Affair with Luxury [Paperback]
Gpeute95 1 juni Ik raad dit product aan. Toegankelijk Praktisch Compleet. Vond je dit een nuttige review?
Kies je bindwijze. Verkoop door bol. In winkelwagen Op verlanglijstje. Andere verkopers 1. Snelste levering.
Related The Cult of the Luxury Brand: Inside Asias Love Affair With Luxury
Copyright 2019 - All Right Reserved